In 1970, while playing in South Florida clubs, Ron Tunks decided to expand his interests in music by opening a retail musical instrument store with one of his band mates. Although the business was very successful, Ron, at 22, sold his interests and accepted an offer to join a popular touring group. For nine years he maintained a busy schedule of playing nightclubs, concerts, and studios throughout the Southeast. In October 1979, after having a nightmare that his future resembled Spinal Tap, Ron decided on a career change. He went back to college to study marketing and business and pursued a career as a manufacturer’s rep.

Starting as a rep for musical instruments, Ron expanded his business by adding a Systems Contracting division in 1985. Ron Tunks Sales, Inc. (RTS) has grown steadily since 1979 to one of our industry’s largest rep firms with six offices throughout the Southeast. The entire RTS network is supported by an experienced professional customer service team from the home office in Fort Lauderdale.

Representing a synergetic group of the top manufactures in the musical insrument, recording technologies, live sound, and entertainment lighting industries, Ron Tunks Sales (RTS) offers retail partners a comfortable, open, and honest communication link to the inside sales and support systems at these manufacturers. For over 30 years, RTS has earned a reputation as an effective and efficient resource for purchasing, sell-through support, and after-the-sale service. With offices in South Florida, North Florida, Atlanta, Nashville, Charlotte, and Alabama, RTS provides manufacturers an instantaneous new product information path to all retail partners.

From left to right, standing: Terry Brady, Penny Simmons, Frank Fry, Mark Pyle, Darrell Dawson, and Brent Moore.
Seated: Robert Hale, Bert Tunks, Ron Tunks, Robyn Tunks, and Bill Cramer.

Ron Tunks Sales, Inc. – Mission Statement

Ron Tunks Sales, Inc. is committed to increasing the sales and brand recognition of a select group of suppliers related to the Professional Audio and Archi-tainment Lighting Systems Contracting industries. 

We have a thorough knowledge of our region’s dealerbase, with its unique market niches, and a strong working knowledge of the specialized products that we represent.

Both as a company and as individuals we commit to:

Maintain a professional presentation

Earn and maintain a trusted relationship with our manufacturers and resale partners

Maintain a thorough understanding of the unique sales markets and dealer positioning within our territory and the industry at large

Remain available to render market insights, and assist in market research, as pertaining to new product introductions and other related market area feedback

Maintain a sense of humor and positive outlook on business and life

Be environmentally and socially responsible

Support and encourage the arts in our communities